He has toured internationally, including in the USA, and collaborated with Melanie C on the official duet “Hold On”. Recently, Alex contributed an original track to Cher’s holiday album “Christmas”, showcasing his growing influence as a performer and songwriter. 

 

Signed to Stanley Park Records, created by Grammy-winning producers Metrophonic Music, Alex’s latest single “We Beat As One” has gained support from BBC Radio London, BBC Radio 5Live, and Amazing Radio, with a standout live performance at the 2025 London New Year’s Day Parade in front of 20,000 spectators and 50,000+ TV viewers. His cover of “Bleeding Love” has recently received mainstream support on BBC Radio 2, and in January he headlined the Half Moon in Putney for Independent Venue Week.